For MOIDA’s visual identity, I wanted to create more than a conventional logo. I developed the bold, geometric “M” as a brand symbol and a flexible graphic element that could express my idea of bringing food, people, and different experiences together.

The strong black structure provides a clear and stable foundation, while the organic shapes of chili peppers and leaves introduce color, freshness, and movement. By allowing these natural forms to extend beyond the boundaries of the letter, I wanted to reflect the lively, open, and playful character of MOIDA.

Through this contrast, I aimed to bring together two different visual languages: the structured form of typography and the irregular, changing forms found in nature. The symbol was designed to carry my original concept across packaging, menus, printed materials, and other elements of the MOIDA identity while remaining recognizable.